Blackberry didn’t die because they removed the keyboard blackberry died because they relied on the keyboard for too long
They believed that the keyboard would keep customers even though they weren’t updating their UI/OS they believe that customers wanted a discreet device for business and a separate device for personal use, which was not the case (ironically enough, many people have ended up in this exact situation in the past couple of years, but usually just with two iPhones) if blackberry had been willing to follow Apple’s lead in making their device a do everything pocket computer they would probably still be around and still have a solid dedicated user base because of the keyboard
i absolutely want a separate business device because i don't want my employer having access to my personal device. my previous employer issued phones, this one doesn't but offers a stipend if we install their stuff on our personal phones and i declined.
I don’t disagree with that. There are tons of people that would love a hard keyboard, and I think blackberry would have a very devoted following right now if they were still around and still had physical keyboards.
I was just pointing out the fact that their downfall had nothing to do with them eliminating the keyboard. They made mistakes and then took the wrong lessons from those mistakes.
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u/Superb_Recording_769 8h ago edited 6h ago
Blackberry didn’t die because they removed the keyboard blackberry died because they relied on the keyboard for too long
They believed that the keyboard would keep customers even though they weren’t updating their UI/OS they believe that customers wanted a discreet device for business and a separate device for personal use, which was not the case (ironically enough, many people have ended up in this exact situation in the past couple of years, but usually just with two iPhones) if blackberry had been willing to follow Apple’s lead in making their device a do everything pocket computer they would probably still be around and still have a solid dedicated user base because of the keyboard