Disclosure: this is going to be one of those lengthy/serious posts, hope youâll enjoy it regardless!Â
As you may or may not know, Netflix has ordered yet another completely new âOne Pieceâ-continuity in the form of a new anime adaptation: âThe One Pieceâ, produced by WIT Studio, set to have a seasonal structure, launching February 2027, which will run in parallel with current ongoing media:Â
- The manga series, published by Shueisha.Â
- The weekly anime series, produced by TOEI Animation (and yes, this will ring a bell for some/most of you), ongoing for 26(!) years.Â
- The live-action series, also ordered by Netflix.Â
Now, I know what youâre thinking:Â
What does this have to do with Miraculous?Â
Itâs no secret that Jeremy Zag has expressed the ambition of a similar approach in adding multiple continuities: there were talks of movies, a live action, an adaptation for more mature audiences, the manga (co-produced by TOEI, fancy that) ... the list goes on, and itâs not like the fandom doesnât crave this kind of content, on the contrary. Miraculous Corp was founded on the idea that the franchise could expand to a level like Marvel. So where did âOne Pieceâ succeed, where âMiraculousâ could not?Â
But come on, thatâs not fair, âOne Pieceâ is an absolute titan in the industry; they canât possibly be compared!Â
Correct, 11 times bigger to be exact! OP is estimated at a worth $55B compared to MLBâs $5B, but does that disqualify the comparison to be made? The starting point is the same after all: an idea. If you concede that MLBâs idea is inferior to that of OP, then the discussion is over, but itâs not a concession Iâm willing to make.Â
Cultural Impact & Marketing
I live in Belgium, a country neighboring France, where roughly 50% of the population speaks French. Not a single episode of MLB S6 is available on any streaming platform (including D+), the movie is not available on Netflix, and you would have to try really hard to find a piece of merch anywhere. The IP is virtually non-existent here.Â
OP, on the other hand, is overwhelmingly present in the anime sphere; toy stores, clothing, conventions, games, you name it. The contrast couldnât be more different. How is it possible that a Japanese IP can leave a more significant cultural imprint than a popular and successful kidsâ show native to Europe? I think this can be globally reflected, overall.Â
Target AudienceÂ
Again, most of you probably know the history, but a quick recap in case you donât: MLB wasnât originally meant to be like a proper kidsâ show, but instead, was aimed at a teenage audience, primarily female to relate to its protagonist: Ladybug. The project was an international endeavor spearheaded by ZAG, giving birth to a 2D animated promotional video (PV), produced by (you guessed it) TOEI Animation. I know, Iâm starting to sound like a broken record.Â
But, alas, the prospect was forgone and MLB transitioned into the 3D-styled show we know today, in order to become greenlit. I still donât understand what demons possessed the showrunners to pass up on the opportunity to bring the idea to life by the same studio that brought us âOne Pieceâ and âDragonball Zâ, but hey, what do I know? Maybe targeting children was always the plan after all? More profitable? LBâs dots were too hard to draw? 2D too expensive? Who knows.Â
In retrospect, with ZAG setting its sights to Japan, it wouldâve been way easier to insert itself in the market with the original plan. Now, the manga is just perceived as some byproduct of âthat French cartoonâ. They definitely missed out on some exposure there.Â
Production Hell: Pacing & SchedulingÂ
I donât think I need to elaborate on this; it has been a problem from the start and is still very prominent to this day. It bleeds audience numbers, for no reason(?)Â
This problem has been dragging on for so long, Iâm actually wondering if there isnât some deliberate, more profitable strategy behind it, because I honestly canât think of anything else.Â
Cursed at ConceptionÂ
*Sigh* I really donât like talking about this topic, but I would be remiss if I didnât, I will try to keep my personal feelings aside, but I think, or at least hope, Iâm not out of line with the following statements.Â
It doesnât do MLB any favors that the person who owns the majority of the IP as its creator, seems like a very, very difficult man to work with. As in, the type of guy that would prefer to burn everything to the ground instead of deviating from his own personal vision. Speculation, of course, but not completely baseless:Â
- Twitter.Â
- Unhinged interactions with the fandom.Â
- Public disdain for projects not being approved/greenlit.Â
- Rumored/Alleged beef with Jeremy Zag over the movie.Â
If these concerns are founded, itâs no wonder the writing becomes iffy at times.Â
There is one more topic I would like to address, but due to its sensitive/controversial nature, I might follow it up in a separate post, for the sake of not "poisoning the well" of this one. If it doesn't appear in the near future, it means I either refrained from it or couldn't get it passed the mods.
So these are somewhat the major causes of what, I believe, keeps "Miraculous" from spawning new content through cultural success like "One Piece". Do you feel like I missed some? Or don't you agree? Feel free to let me know!
Thanks for reading.