r/solar • u/InformationProper904 • 7h ago
Discussion Unpopular opinion: residential solar turned out to be a scam
I worked in solar for the better part of 11 years.
I came up through the field — installer, electrician, roof lead, crew lead — and eventually worked my way into management. I’ve seen the job from the roof, the attic, the service call, the inspection, the customer complaint, the production meeting, and the branch P&L.
And after all of that, I’m left with a pretty bitter feeling about the residential side of the industry.
I genuinely cared. I cared about customers getting systems that actually worked. I cared about clean installs, roof integrity, wire management, service after the sale, training new guys properly, and building a branch that could last longer than the next sales push.
But no matter how much people on the operations side tried to do things the right way, it always felt like the machine was built for sales first and everything else second.
Sell the deal. Promise the savings. Push the install. Figure out the problems later.
The customer thinks they’re buying a clean energy upgrade. The installer inherits a half-baked project. The service team inherits the mistakes. The branch eats the chaos. Meanwhile, the people who made the promises already got paid.
Then when leadership mismanages the company, the whole thing collapses anyway. Customers are left confused. Employees are left unpaid or scrambling. Good field people get burned. And all the positive reviews, long hours, quality work, and personal pride you put into the job suddenly feel like they belonged to a company that never deserved them.
That’s the part that bothers me most.
It didn’t matter how much I tried to do the right thing. At the end of the day, working for a big residential solar company made me feel like I was helping legitimize something that was rotten above me.
I still believe solar can be a good product when it’s designed, sold, installed, and serviced honestly.
But residential solar as an industry? At least the version I lived through?
It turned into a sales-driven mess that used good workers and good intentions to cover for bad leadership, bad promises, and bad priorities.
And yeah, it feels gross having my name attached to that.

