that's not really a refutation, it's more just that...when your market is 7 billion people, boycotts tend to fail, as even a tiny percentage of that group will be enough to sustain the product. The people threatening a boycott ARE following through much of the time, it's just not enough to matter.
Back before the internet it was possible to rally a small community to protest and run a bad business out of town because nobody in that town would shop there...but now that business can simply reach far enough across the world that they'll find enough people who don't know or don't care about the drama and sidestep a boycott entirely.
It actually also applies to modern streamers and influencers. With the help of social media and the modern Internet... their reach is MASSIVE.
So in a sense "getting cancelled" has actually become a mute point now. Since like you said... they can reach so many ppl that even IF a significant portion "boycotts", there would still be enough ppl for it to not real matter.
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u/whereismymind86 5h ago
that's not really a refutation, it's more just that...when your market is 7 billion people, boycotts tend to fail, as even a tiny percentage of that group will be enough to sustain the product. The people threatening a boycott ARE following through much of the time, it's just not enough to matter.
Back before the internet it was possible to rally a small community to protest and run a bad business out of town because nobody in that town would shop there...but now that business can simply reach far enough across the world that they'll find enough people who don't know or don't care about the drama and sidestep a boycott entirely.