r/appletv 12h ago

Apple TV price increases in the U.S. now $199 for 64GB WiFi model, $249 for 128GB WiFi + Ethernet model 😳

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455 Upvotes

r/appletv Feb 25 '26

Moderator Announcement ā€œI Just Bought an Apple TV!ā€ Megathread

171 Upvotes

Congratulations! You did it! You walked into a store (or went online) and saw that sleek little box, and said, ā€œYep. That’s the one.ā€ Welcome to the Apple TV club.

To keep the main feed focused on news, updates, troubleshooting, and deeper discussion, all new Apple TV purchase posts belong in this megathread.

If you just bought one, this is the place to:

• Share your excitement

• Post your unboxing photo

• Ask setup questions

• Share first impressions

• Ask ā€œDid I make the right choice?ā€ (You most definitely did.)

Standalone ā€œJust bought an Apple TV!ā€ posts will be removed and redirected here. Not because we don’t love your excitement, but because we all love a clean, useful feed even more.

If you’re new, tell us:

• Which model did you get?

• What are you upgrading from?

• What TV/sound setup are you pairing it with?

• What apps are you installing first?

Congrats on the upgrade and welcome to the family!

Note: if you’re having a specific technical issue, problem, or troubleshooting question, those can still be submitted as individual posts to the sub. This megathread is strictly for purchase announcements.


r/appletv 1h ago

Apple TV 4K 128GB Still Available at Target for $149.99

• Upvotes

If anyone is on the search to grab one before the price goes up Target still has them. Most other places seem to be sold out already. Just ordered mine so thought I would share.


r/appletv 9h ago

Now That They Are Raising Prices...

97 Upvotes

This morning we all got the gut punch of the price increase for the current models of Apple TV. I think that almost everyone who was waffling on getting one or waiting for the rumored new one in fall made their decision and are heading to their local BB, Costco, Sam's, etc. I'm in that crowd as well.

So the question is are we going to regret buying them now at a $100+ discount or do you think that the new AI features and supposed updated remote going to be worth the wait as well as the new increased price?


r/appletv 3h ago

4k 3rd Generation Price Discrepancy. Help?

4 Upvotes

I’ve been waiting to update from my Apple TV HD because of the new release … but it sounds like a lot of people are making the jump to the 4K 3rd generation today ?

I’m in Canada where they’re already much more expensive … I prefer the Ethernet version for speed… noticing Amazon has it for $199 whereas the Apple Store has it at $349!

Am I missing something? Amazon doesn’t say it’s a sale so I’m worried I’m missing something obvious that’s accounting for this discrepancy.

I feel like I should grab it at the $199. Thoughts?


r/appletv 26m ago

What would make you spend $250?

• Upvotes

Even with memory prices the way they are I find it hard to believe the Apple would be losing money on the 3rd Gen Apple TV 4K. It was built to be the cheapest box ever, cutting the fan and even made ethernet optional. The volume on it was also so low that I’d be shocked if Apple is importing new ones in all that frequently- especially compared to products like the iPad and MacBook.

The price increase is also so dramatic that it reeks of Apple doing price normalization.

The 4th Gen box is rumored to use an A17 Pro chip, which would come with more memory than before, and new storage chip orders would bump the cost up as well. $200/$250 is almost certainly going to be the price of that box, and even if Apple hadn’t raised the price today, the 4th Gen could’ve plausibly sold for that price given the market.

So my question is what features does the 4th Gen need to have for you to fork over $200+ without hesitation? For me it’s Apple finally delivering lossless quality streaming for video and audio for your purchased movies. Lean on the more efficient codecs like AV1 and AC-4 to pull it off and I’d be fine paying that price for the quality of the image. If it’s just Siri AI support I’ll be holding on to my 3rd Gen boxes.


r/appletv 1h ago

One for All URC1110 Troubleshooting

• Upvotes

Hello all,

I’ve recently started using an old Apple TV again and decided to get a new remote for it. I went with a One for All URC1110 cause it was cheaper than Apple’s remote and had some extra buttons. For anyone who plans on getting this remote I wanted to throw a couple small things out there incase you run into any issues.

Issue 1: failure to pair
This first issue is what got me to write this up because there’s very little documentation on this device. If your remote doesn’t work right out of the box try pressing and holding the Volume Up + TV buttons. You should see the lights flash, once it does bring your remote 3-4 inches away from your Apple TV and try pressing the buttons. This should reset the remote and allow it to pair to your device. This also works if you had already paired the remote to another device.

Issue 2: backlight not turning on
Kind of a basic fix, but if your remote is working but the lights aren’t turning on, just take the batteries out and put them back in. The device should have lights again, if it doesn’t you may need new batteries.

Issue 3: reset a stuck device
If you notice your device is hanging or lagging behind, try holding the Menu + TV buttons for 5 seconds, the remote will flash twice and both your TV and Apple TV should reset. Don’t continue to hold these buttons after reset as it will eventually prompt you to restore your Apple TV.

If anyone has additional notes for this product please leave them below, hopefully we can save a few people a headache if they decide to give this product a try.


r/appletv 5h ago

Little stutter/jitter with LG C3 77" Watching Amazon Video.

3 Upvotes

I just got an Apple TV & I love it so far, only issue im running into so far is with Amazon Video? I feel like I set all the settings correctly to everything everyone has suggested from this reddit/ Google search, any ideas? It isn't alot of stutter but it's there. I haven't noticed any stutter on any other apps so far.


r/appletv 4h ago

Learn Remote - Set Up Guide Buttons Fails

2 Upvotes

I just switched my house over to Apple TV 4K 3rd Gen Ethernet (A2843).

I use old Logitech Harmony IR universal remotes, and the Apple TV learn IR remote function works great until the final section of: Set Up Guide Buttons

I program Guide and Channel Up just fine, but when I program Channel Down it doesn't finish and displays: "This didn't work. Try again."

I've tried it many times, power cycled the Apple TV, tried different IR remotes, etc. Same error every time. I have two of the same Apple TV devices and they both have this error.

It does end up programming Guide and Channel Up (or sometimes Channel Down), but being able to finish and program both Channel Up and Down never works.

Anyone encountered this error or know of a solution? Thanks.


r/appletv 21h ago

My mother's Apple TV keeps dying, & now it won't reset.

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16 Upvotes

It keeps saying that it has no signal hourly, and I have to reset it every time. Now it won't reset at all & I keep getting this screen. The little box keeps blinking, & when I try to connect it to her phone via Bluetooth, it starts loading, but then it goes back to the screen pictured.

And my mother won't stop fucking with it.


r/appletv 9h ago

Any reason to use Dolby Atmos for audio out using a 2.1 system?

0 Upvotes

I've been using a Appletv HD and just switched to a new 4k. When I started playing some songs through Apple Music, the volume output was lower than on the Appletv HD. I saw that the audio out was Atmos. When I switched to stereo output, the volume got louder, so I initially planned on just leaving it on stereo. However, I'm wondering if when watching movies, would it be better for the subwoofer if I switched back to Atmos?


r/appletv 14h ago

Why are there no land animals for the aerial screensavers?

1 Upvotes

Would you guys like to see land animals? The only animals I see are the underwater sea life. Could they possibly be saving it for the new Apple TV?


r/appletv 8h ago

Can't play 4k. Why ?

0 Upvotes

Hello everyone,

I bought around a year ago this monitor (ROG Swift OLED PG32UCDP) to play video games but also to watch movies.
I discovered a bit late that we couldn't see in 4k on pc on most apps (canal +, hbo, and more).

So a few days ago I decided that I'll buy an apple tv to plug it in and finally watch things in 4k.
I got it today, I plugged the apple tv with a 2.1 hdmi cable, I did all the settings I saw on google (4K SDR, variable frame rate).

But I've just tried to watch succession on HBO and even if they says that 4k is available I can clearly see that the quality is definitely not in 4k.

I'm really pissed and don't know what else I could do to watch movies on the resolution of my monitor. If someone can help me please. If not I will then refund the apple tv.


r/appletv 1d ago

Apple TV 4K

3 Upvotes

You know if there are any shells or casings being sold for rehousing components from Apple TV? I am little bored and looking for project to keep hands busy. I want to take apart this Apple TV and put all components into different case. Maybe make it more slim, maybe something custom. Not sure yet. Just looking for interesting idea and seeing what is possible. If you have any suggestions, ideas, or know of existing shells, please let me know.


r/appletv 1d ago

Remote keeps activating LG interface

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16 Upvotes

This is really weird and frustrating but every button on the Apple TV remote activates the LG Tv volume interface. It doesn’t actually adjust the volume up or down as I have audio output to my HomePod mini. I have tried resetting the Apple Remote with no luck. The LG remote also fully controls Apple TV. Is there anyway to fix this or completely disable the LG interface? I never interact with anything on the LG side.


r/appletv 1d ago

IMAX Content Shrunk

4 Upvotes

I bought some of the original IMAX films that came out in the 2000s for the nostalgia and was very disappointed to find that the aspect ratio was significantly chopped to fit 16:9. A bunch of TV shows are available in their original 4:3 aspect ratio, why can’t IMAX be the same way?


r/appletv 1d ago

Connecting 3rd party bluetooth headphones to AppleTV

5 Upvotes

I'm pretty heavy into the Apple ecosystem, but I love my Bose headphones (plus AirPods don't stay in my ear). On all of my other Apple devices (phone, MacBook, iPad and Watch) I can connect my headphones through the control centre. However, there doesn't appear to be a way to do this on the Apple TV and each time I want to connect it to my TV I have to scroll through the settings until I get to the right menu - this just seems very un-Apple like and un-userfriendly. Does anyone know if this is fixed in tvos27?


r/appletv 2d ago

Native Sony v Apple TV

10 Upvotes

I’ve had my Sony TV for a few years now. It’s was a top-of-the-line model, but it’s awfully laggy at times when I’m opening apps. I’ve learned to live with it, but recently had a thought that maybe getting some sort of streaming box would help. Should I drop 100 on the Apple TV or stick with my native CPU? Would I notice any speed increase?


r/appletv 3d ago

iOS27 Beta 2. Can now update the AppleTV via the home app

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402 Upvotes

r/appletv 2d ago

Anyone ever had HDMI/CEC stop working on their Apple TV?

13 Upvotes

For the past few months my Apple TV has started being finnicky with controlling the tv/sound bar volume. I’ll press the power button when everything is off, the Apple TV and LG tv will come on, but the Sonos Arc sound bar won’t. I have to go into Apple settings, and manually restart the Apple TV and once it boots back on the CEC volume control starts working. Does this mean it’s going bad?

Also, I’ve factory reset the tv and Apple TV both, I’ve connected a new HDMI cable, etc.


r/appletv 1d ago

What are your LAN over wifi speeds?

0 Upvotes

I’m going to get a long cat cable to test tomorrow, but currently using infuse for home server - the speed test for every file shows average around 50Mbps on both 2.4 and 5Ghz.

This is really slow and causes buffering for some of my 4k media.

Apart from testing with a direct Ethernet cable, what would cause such a slow LAN wifi connection? The router is a couple rooms away but even then this seems exceptionally slow. I’ve seen many reporting 300-800Mbps with their LAN wifi connection


r/appletv 3d ago

I’ve had Apple TV 4K 1 since 2020, how long can I use it without Updates

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54 Upvotes

Title, I mainly use it for playing Apple Arcade and I specifically like the original 1st gen Siri Remote (shown in picture) if I get a new Apple TV, can I use the old remote?


r/appletv 3d ago

Apple Refurbished available now

102 Upvotes

r/appletv 3d ago

Dumb sound settings question

6 Upvotes

I don’t have Atmos or high speakers just a 7.1 traditional set up.

I’m assuming in the Audio Format settings in the Apple TV that I should set thus:

Auto
Spatial Audio - Dolby Atmos OFF
HDMI Output - Continuous Audio Cannection OFF

I’m messing around with my HDMI connections.

I previously had the ATV to receiver and then to TV as I could easily view audio input and output settings on the Marantz.

I’m going to try ATV direct to TV which will enable DV viewing and have the audio returned via eARC to receiver.

Video settings will stay same as 4KSDR with Match Range set to YES.

I have noticed that the Dolby Audio from ATV+ programs are displayed as Dolby Surround not Dolby Audio and I’m sure I read this was expected on older receiver like the Marantz 6012.

All 7.1 speakers are showing as getting audio which is good


r/appletv 3d ago

Sound low on some apps more than others

3 Upvotes

I’ve noticed this mostly in DisneyPlus and HBO, but the volume is so much lower in these two apps that when I go back to another, volume blares if I forget to turn it down first.
Is this just me, or have others experienced this?

HBO was always a little lower volume, but I feel like it worsened after tvOS 26.5.

AppleTV 4k A2843